Who are the Top Nutella Competitors in the world!

This article covers the list of top Nutella competitors in the world.

About the brand:

Nutella  is a brand of sweetened hazelnut cocoa spread that is manufactured by Italian company Ferrero and was first introduced in 1964.

Nutella is one of the most popular and favourite brands of Ferroro in the Cocoa spread category. Different competitors of Ferroro tried competing with Ferroro in this category by launching different products over the years, but Nutella managed to outdo all because of its superior taste.

Nutella boasts a strong customer loyalty that no other competitor managed to capture in all these years.

Sugar and palm oil (greater than 50%) are the main ingredients of Nutella. It also contains hazelnut at 13 %, cocoa solids, and skimmed milk. In the United States and the United Kingdom, Nutella contains soy products.

Competitors of Nutella:

Let’s check out the top Nutella competitors in the world.


The first in the list of competitors of Nutella is “The Hershey Company”. Hershey’s is an an American multinational company and one of the largest chocolate manufacturers in the world.

The company also manufactures baked products, such as cookies, cakes, milk shakes, drinks and many more that are produced globally.

Hershey’s chocolate is available across the United States, and has a presence in over 60 countries worldwide.

Everybody knows about Hershey’s chocolate syrup and that is the product which Hershey pitched against Nutella.

Check out the list of products that Hershey’s have.


The second in the list of competitors of Nutella is Mars.

The company is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services.

There are five main business segments that Mars operates in.

Mars barsMilky Way barsM&M’sSkittlesSnickers, and Twix are some of the main products of Mars.

Mars also produce non-confectionery snacks, such as Combos, and other foods, including Uncle Ben’s Rice, and pasta sauce brand Dolmio, as well as pet foods, such as Pedigree, Whiskas, Nutro and Royal Canin brands.

Check out the product line of Mars.

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Mondelez is the third in the list of competitors of Nutella.

 Mondelez is an American multinational confectionery, food, holding and beverage company based in Chicago.

The company is best known to manufacture chocolate, cookies, biscuits, gum, confectionery, and powdered beverages.

With a presence in over 160 countries, company has some well known brands under its kitty. Few of those brands are :

  • Belvita, 
  • Chips Ahoy!, 
  • Oreo, 
  • Ritz, 
  • TUC, 
  • Triscuit, 
  • LU,
  • Club Social, 

Chocolate brands 

  • Milka, 
  • Côte d’Or, 
  • Toblerone, 
  • Cadbury, 

Gum and cough drop brands 

  • Trident, 
  • Dentyne, 
  • Chiclets, 
  • Halls, and Stride

Powdered beverage brand Tang.


After the Amercian conglomerates, let’s cover a swiss competitor that also gives a tough competition to Nutella.

Founded in 1845, Lindt is a Swiss chocolatier and confectionery company that is known for its chocolate truffles and chocolate bars, among other sweets.

Click on the link to check out the product line of Lindt.


Since we are talking about spreads, Peanut Butter and Company is known for its famous peanut butter spreads.

The company was founded in 1998 and has expanded its offerings from just offering Peanut Butter to selling Peanut Powder, Chocolatey Hazelnut Spreads etc.

Click on the link to check out the product line of Peanut Butter and Company.


After covering some of the popular brands, its time to check out some of the smaller competitors of Nutella.

Nuttzo is on the competitors that pops up on the list. The company competes with Nutella and also offers chocolate spreads that has a strong customer loyalty.

Click on the link to view Nuttzo’s product line.


The Ghirardelli Chocolate Company is a United States division of Swiss confectioner Lindt & Sprüngli.

The Ghirardelli Chocolate Company was incorporated in 1852, and is the third-oldest chocolate company in the United States, after Baker’s Chocolate and Whitman’s.

Click on the link to check out the product line of Ghirardelli Chocolate company.

This concludes the article on the top competitors of Nutella in the world.

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