Let’s check out some of the coolest illustration trends that are rocking 2020 and how can we take inspiration from them to build something magical of our brand or product.
Let’s get into it.
1. Character Illustrations:
Heard of Freddie ? The brand mascot of mailchip, is one of the finest example of Character Illustrations.
Check out how freddie has evolved over the years.
Mailchimp was one of the first brands to make the best use of Character Illustrations.
Over the years, Character Illustrations style has evolved a lot and the brands are now using a new wave of Character Illustrations with bright, colorful and far more refined designs.
One such example is a stunning design shown below.
2. Grain Effect/Texture :
The second in the list of the coolest illustrations trends of 2020 is Grain Effect/Texture.
The effect is being used to elevate flat vector images or simple illustrations across a wide range of projects.
Whether to provide depth to the illustrations, or shadows and highlights, Grain textures are versatile and easy to apply.
Check out the video to learn how to add Grain texture to your normal and simple looking illustrations.
3. Abstract Illustration:
Abstract as the name suggests is an art that does not attempt to represent an accurate depiction of a visual reality but instead use shapes, colours, forms and gestural marks to achieve its effect.
Google logo is one of the simplest version of Abstract illustration style.
With a lot of brands using Abstract illustration its becoming harder to stand out of the clutter. As a result of this style of illustration losing cut through, a distinct shift is happening towards more abstract and imaginative illustration.
4. Hand-drawn Illustration:
Hand-drawn features have become a highlight of modern illustration and when pegged with clean design, makes for a compelling composition.
Above is one example of the Hand-drawn illustration that are being used by mailchimp for their communication pieces.
5. 3-D Illustration:
3-D provides a comprehensive way to represent complex ideas,blurring the lines between digital and physical worlds.
Below are some fine examples of what 3-D illustrations are.
6. Isometric Designs:
One of the most popular and overused illustration style of 2020 is Isometric designs.
Enduring useful in inforgraphics, landing pages and presentations, Isomteric is a trend that will surely continue in 2021 as well.
Check out the below link to understand isometric illustration in detail.
This sums up the article on some of the coolest illustration trends that are going rock the offline and digital space.