This article talks about the Top 5 Netflix competitors in the world.
NETFLIX AND CHILL
A term which I am sure of you must have heard, even better some people live by it. Their favorite past time is to watch Netflix and chill in their free time.
In this article, we will talk about some of the top Netflix competitors and what is Netflix competitive advantage that it enjoys over its competitors:
Before we dive into Netflix competitors, lets first get to know what Netflix really is and what makes it worthy to have an article written over its competitors.
THE PAST AND THE PRESENT
Netflix is an on-demand video streaming platform, that connects video content providers and final consumers. The success story of Netflix is an inspiring one for a lot of startups which are eyeing to become the next unicorn of the silicon valley.
Netflix is known for its quality content and with great content comes great expenditure.
- Netflix annual revenue for 2021 was $29.698B, a 18.81% increase from 2020.
- Netflix annual revenue for 2020 was $24.996B, a 24.01% increase from 2019.
- Netflix annual revenue for 2019 was $20.156B, a 27.62% increase from 2018.
Let’s check the top 5 Netflix competitors:
NETFLIX COMPETITORS:
Disney is chasing Netflix. So is Apple. AT&T and Comcast are about to start.
Have fun, says Netflix: We’re busy chasing the entire world — and we’re doing pretty well.
The first is the list of Netflix competitors is its good old friend AMAZON PRIME
Amazon prime video is an American Internet video-on-demand service that is developed, owned, and operated by Amazon.
Launched on September 7, 2006, as Amazon Unbox in the United States, the service grew with its expanding library and added the Prime Video membership with the development of Prime. It was then renamed as Amazon Instant Video on Demand.
13 years later, Amazon Prime now boasts more than 150 million paying customers.across the globe. An obsession with customers and a willingness to experiment with their content has allowed Amazon Prime to attract loyal viewers.
Both Amazon Prime and Netflix are running neck to neck in terms of producing quality content and acquiring new customers. It would be interesting to see who has the last laugh in the coming years.
The second in the list of Netflix competitors is HULU
HULU is a US-based subscription video-on-demand service fully controlled and majority-owned by Walt Disney Direct-to-Consumer & International, a business segment of The Walt Disney Company, with NBCUniversal, owned by Comcast, as an equity stakeholder.
Launched in 2007, HULU claims to have a customer base of 28.5 million paid users.
If you thought Walmart only offered grocery items on everyday low prices, you were wrong – Newsflash – Vudu is an American content delivery and media technology company that is run by Walmart.
Acquired by Walmart in 2010, Vudu is responsible for the distribution of Vudu-branded interactive media services to internet-enabled devices in the United States of America.
Founded on January 1, 2004, Vudu began its operations by only making its own set-top boxes (the Vudu Box and the Vudu XL) but sooner forayed into marketing its software as a smart TV/connected TV platform and video on demand (VoD) distribution service to third-party consumer electronics devices.
The fourth competitor in the list of Netflix competitors is Hotstar.
An Indian player, Hotstar is an over-the-top streaming service owned by Novi Digital Entertainment, a subsidiary of Star India, which itself is a wholly-owned subsidiary of The Walt Disney Company.
Over the years the company has shown tremendous growth in viewership over the years. Like Amazon and Netflix, Hotstar has started investing a huge amount of money in producing its own shows and building its content library.
Hotstar follows a subscription-based and freemium model in which it offers its exclusive content only to its subscribers.
One of the major advantage that Hotstar has over Netflix and Prime Video is that it offers live streaming of major sporting events like IPL, Cricket series, and ICC event
Sony Liv is another OTT platform that allows you to stream content across devices. Backed by Sony Pictures Networks, the streaming app and website offer Web Series, Popular Hollywood, and Bollywood Movies, Live broadcast of sporting events, and TV channels streaming.
Like Hotstar it also has freemium and premium two subscription versions. Under the freemium model, a user gets access to the limited library content.
JIO TV:
Jio has also reportedly partnered with some of top productions houses to produce exclusive content for its platform. The Jio Cinema app currently offers movies in various languages including English and Hindi, Music Videos, web-series and recent episodes of daily soaps from different TV channels.
APPLE TV:
Launched by Apple, Apple TV Plus is another competitor of Netflix.
Still, at a nascent stage, Apple TV is working on original shows, movies and documentaries for the users.
LATEST POSTS:
- SWOT Analysis of Amul | Amul’s SWOT Analysis
- Marketing Strategy of Amul | Amul’s Marketing Strategy
- Exploring the SWOT Analysis of BlueSG | BlueSG’s SWOT Analysis
- BlueSG’s BCG Matrix Analysis | BCG Matrix of BlueSG
- Unraveling the Marketing Mix of BlueSG: A Comprehensive Analysis