Unilever is an Anglo-Dutch multinational consumer goods company and its co-headquarters is in England, London, United Kingdom, and Rotterdam. It carries a portfolio of food and beverages (catering around 40% of the revenue), Cleaning Agents and personal care products. Unilever has a net revenue of 53.7 Billion Euros in 2017 it owns 400 brands in its product portfolio out of which thirteen brands have a sale of 1 billion euros. Unilever one of the oldest companies and seventh-most valuable county in Europe with its products are available in around 190 countries.
Unilever is a Dual-listed Public Limited Company where Unilever plc, registered in London Stock Exchange and Unilever N.V registered in Euronext Amsterdam. It makes 4 types of brands Savoury and Dressing (Knorr snacks, Mayonnaise, Salad Dressings Olive Oil), Personal Care (Dove Body wash, Rexona, Axe, Sunsilk, Vaseline, Lux), Homecare and other (Vim, Ariel, Surf, Comfort) and Ice Creams and Beverages (Wall’s, Magnum, Lipton)
Approximately 2.5 Billion people use Unilever products daily, it spends close to 5.3 billion on an advertisement and spends approximately 891 Billion for research and development facilities in the United Kingdom, The Netherlands, China, India, and The United States. It works on the Bottom of the pyramid strategy where its primary target is to reach products to poor people who live on less than $ 2.5 per day. The biggest international competitors are Nestle, P&G, PepsiCo and many more.
TOP 5 COMPETITORS OF UNILEVER
PepsiCo
The first in the list of competitors of Unilever if Pepsico.
PepsiCo is one of the leaders of global food and beverage leader having a net revenue of more than $64.66 billion having 22 brands in its product portfolio each product generating a revenue of more than $1 billion annually.
PepsiCo is the second largest beverage and food business by revenue across the world and distributes its products in more than 200 countries generating net revenue of $43.3 billion.
PepsiCo entered India in 1989 and in a short period now it has grown into the largest and one of the fastest-growing food and beverage businesses in the country.
PepsiCo India’s growth has been guided by PepsiCo’s global vision of “Performance with Purpose”. Largest Food and Beverage business in India: PepsiCo India has not only captured countries’ largest food and beverage business but is a powerful and consistent driver of PepsiCo’s global growth.
Due to high brand recognition across the globe, it is among the top competitors under the snacks and beverage segment.
Nestle
Nestle is the second in the list of competitors of Unilever.
Nestle is a Swiss food and beverage MNC headquarters at Vevey Vaud, Switzerland. Ranked 64 on the Fortune Global 500 in 2017, ranked 33 in 2016 edition of Forbes Global 2000 list of largest public companies and is one of the largest foods and beverages organizations of the world in terms of their revenues from 2014.
It is the biggest food company in the world, with a market capitalization of roughly 231 billion Swiss francs, which is more than US$247 billion as of May 2015.
Nestlé has more than 2000 brands with a wide range of products across several markets, including coffee, bottled water, milkshakes, and other beverages, breakfast cereals, infant foods, performance and healthcare nutrition, seasonings, soups and sauces, frozen and refrigerated foods and pet food.
Twenty-nine of Nestlé’s brands have annual sales of over CHF 1 billion i.e about US$1.1 billion. Nestlé has 447 factories, operates in 189 countries, and employs around 339,000 people.
It is one of the main shareholders of L’Oréal, the world’s largest cosmetics company. With a diversified portfolio and high brand recognition and its presence across the globe is one of the top competitors of Unilever.
Johnson & Johnson
Johnson & Johnson is a fortune 500 list pharmaceutical and consumer packaged goods manufacturer multinational company and ranked 37 on fortune 500 lists of largest US corporations by total revenue.
Founded in 1886 by three brothers, Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson. It has more than 256 operating companies in more than 60 countries employing more than 1,34,000 people.
It embraces research and science bringing innovative ideas, Products and services to advance the health and well being of people.
It drives business into three major segments: Consumer Products, Medical Devices, and Pharmaceutical products. Due to high brand recognition and loyalty, it is one of the biggest competitors of Unilever under the Pharmaceutical and Consumer Products.
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Colgate-Palmolive
Colgate Palmolive ranks 184th on the 2018 Forbes 500 list of the largest US corporation by total revenue of $15.545 Billion with its subsidiaries present in 200 counties employing 35900 people and publicly registered in the United States and India.
It is an American worldwide consumer product focused on the production, distribution, and provision of household, health care and personal product such as soap, detergents and oral hygiene products.
The company has operations in Northern America, Latin America, Europe/ South Pacific, and Greater Asia/Africa.
Henkel
“I Believe the times are over when an Entrepreneur solely concentrate on maximum profit and on the well-being of the company”- Dr.Konrad Henkel,1972
Vision: “Henkel is a leader with brands and technologies that make people’s lives easier, better and more beautiful”
Henkel AG is a 139-year-old multinational corporation headquarters in Düsseldorf, Germany. It caters to three operating business units Laundry and Home Care, Beauty and Personal Care, Adhesive, sealants and surface treatment.
The firm earned 20 billion euros in 2017 earning a profit of 3.055 euros. Employs 53450 people where more than 80% of people work outside Germany.
Henkel faces tough competition in the cleaning division segment from Unilever, Procter & Gamble and Reckitt Benckiser whereas in the beauty division it faces competition against Unilever, Procter & Gamble and Loreal and under Chemical and adhesive division it faces competition against Bostik HB Fuller.
This concludes the article on competitors of Unilever
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