Despite facing fierce competition from its competitors like Nike, Puma etc, Adidas still manages to have a strong brand equity and loyalty.
Find out how and what factors enable it.
Founded in 1940, McDonald’s is an American food company and the world’s largest restaurant chain by revenue. Find out what factors help in making McDonald's in becoming the largest restaurant chain
The consumers are shifting their preference from sugary aeriated drinks to healthy alternates, check out how Coca-Cola is transforming its business/products to meet the changing customer and business needs.