COMPETITORS OF NESTLE
Nestle, a Swiss transnational food and drink company is one of the top 3 food and drink companies in the world, according to 2018 Forbes global 200.
Known for its products like baby food, medical food, bottled water, coffee and tea, dairy products etc, 29 of Nestle’s sub-brands have an annual sales of over $1.1 Billion.
That’s not it, Nestle is one of the main shareholders of L’Oreal, the world’s largest cosmetics company – surprising isn’t it?
With a presence in around 189 countries, Nestle employs around 3,39,000 employees across the world. A brand this big faces a huge number of competitors that are fighting to grab the maximum share of the pie.
Let’s check out the top 5 Competitors of Nestle.
Mondelēz International, Inc. is an American multinational confectionery, food, and beverage company and one of the major competitors of Nestle. Employing around 83,000+ employees around the world, Mondelez consists of the global snack and food brands of the Kraft foods inc after the October 2012 spin-off of its North American grocery-foods products.
Mondelez is known for manufacturing Chocolate, Cookies, Gum, Confectionery and powdered beverages and few of its popular several billion-dollar sub-brands are:
- Chips Ahoy!
With annual revenue of $26 Billion and presence in over 160 countries, Mondelez is one of the major competitors of Nestle.
Another major multinational food manufacturing company that is one of the biggest Competitor of Nestle is Kellogg’s.
Following a mission of “Nourishing families so they can flourish and thrive”, Kellogg’s has an array of well-known established sub-brands like Corn Flakes, Keebler, and Cheez-It.
With a presence in over 180 countries, Kellogg’s offers cereal and convenience foods, including cookies, crackers, and toaster pastries to its customers.
Many must be unaware, but Kellogg’s was the first FMCG brand which took marketing to a whole new level. W.K Kellogg was the first to introduce prizes/free goodies in the boxes of cereal.
Kellogg’s Corn Flakes had the first cereal premium with The Funny Jungleland Moving Pictures Book. The book was originally available as a prize that was given to the customer in the store with the purchase of two packages of the cereal.
Another company that is regarded as a top competitor to Nestle is Mars – An American global with an annual sales of over US $33 Billion and a leading manufacturer of confectionery, pet food, and other food products and a provider of animal care services.
- Mars Bars
- MilkyWay Bars
- Uncle Ben’s Rice
Are of the popular confectionary, non-confectionary, and pet food brands that Mars has to offer under its product portfolio.
One of the largest chocolate manufacturers in the world – The Hershey Company, commonly called Hershey’s, is an American company that also manufactures baked products, such as cookies, cakes, milkshake, drinks and many more, which increase its variety of range.
Some of the products like Hershey Kiss and Hershey Bar were introduced 100 years ago but still hold strong equity like any other newly launched product.
Hershey’s has a huge product category like dark cocoa, snackers, soft crèmes candy, Licorice candy, raspberry mints, dark chocolate peanut butter cups, and lots more. Their chocolates come up with unique shape and taste. Due to their great products and its brand value, Hershey’s is considered as one of the top Nestle competitors.
Popularly known for its Ketchup, Heinz is an American food processing company, manufacturing thousands of products and marketing them in more than 200 countries across the world.
On March 25, 2015, Kraft announced its merger with Heinz, arranged by Berkshire Hathaway and 3G Capital.
Heinz Ketchup, Ore-Ida, Complan, Jell-O etc are some of the popular sub-brands that Kraft Heinz offers to its customers and offers tough competition to Nestle at various fronts.
With a huge and expanding consumer population, developed and developing markets may be the most promising place to sell FMCG goods. The competition is changing at a fast pace and many multinational and local brands are struggling to keep up with the pace, its the strong marketing mix of Nestle and clear BCG matrix of Nestle that has helped the brand ward off the competition till now.